Are you living in a Digital or Litho age?

Design With today’s technology it may seem crazy to think that we still use promotional printing material to market our products and services. But let’s be honest, technology is brilliant but it just doesn’t compare in so many ways to print. Promotional print is a perfect reminder of your brand, services and products, and should be a crucial part of your integrated marketing strategy. (more…)

New hand on deck!

I am very excited to be joining the team at Heath Marketing this week as their new Marketing Account Manager.

I began my career in marketing by studying for a degree in Business Management with Marketing at Cardiff University. Since graduating 6 years ago (that went quickly) I’ve worked in several industries from micro marketing, to b2b events and software in a range of positions including Account Manager, Marketing Manager and Head of Marketing.

Within these roles, I have been lucky enough to gain experience in an eclectic range of marketing disciplines inclusive of developing marketing strategies, social media marketing, web development, PPC, email marketing and copywriting.

My first day nearly finished, I have already enjoyed introducing myself to some our existing clients that I’ll be taking care of and am looking forward to getting out and about to meet new potential clients.
With another hand on deck, 2017 is looking very exciting for Heath Marketing so please do get in touch even to just say hello.

Until then, I hope to see you at a networking event near you!

Are you winking in the dark?

We posted an amusing quote on Facebook last week that went something like this …

winking (2)

And it made me laugh – in fact it made a number of people laugh.  But then I got to thinking about press and broadcast – and how so few of us want to ‘advertise’ now.  Much of this is down to digital marketing of course, but advertising, whether print or broadcast does still have purpose.

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Marketing Data Lists – What are they and why are they useful?

Here at Heath Marketing, we are delighted to now be able to offer B2B marketing data lists to our clients in South Wales and UK-wide.

Whether you’re a new business just trying to discover your target market or an established company with a specific campaign, data lists can be a great tool to aid your marketing pan.

So, what are they and why exactly are they useful?

Data lists are exactly what they say they are; they are lists of data.

In our case, we provide lists of businesses with whom when you make contact, would hopefully become your clients!

You identify your key target criteria related to the customer profile you are targeting; e.g. location by town, city, postcode areas, trading years, number of employees, turnover etc. and we’ll send you an excel spreadsheet with businesses that meet your criteria.

With an accurate data list, the more you can contact the right prospects, develop a relationship and a clearer understanding of them. The better you know your prospects, the more equipped you are to convert them into a client.

Marketing data lists and being able to filter them by the criteria mentioned above can result in numerous benefits:

  • You save time and money by being able to target the correct audience and ideal customers
  • You are able to reach and find new audiences to whom you may market your services
  • Data lists are usually available within an hour after request and can be bought in full or in portions – this means you can quickly get a return on your investment and can buy from any budget level
  • By targeting companies that would be interested in your services, you are more likely to get a genuine response. Whether that is to purchase your product or say “no thanks”, it opens the channel for communication and relationship growth for the future

If you are interested in B2B marketing data lists for your business and would like to discuss our offering further, then please contact us by calling 01443 842981 or emailing us.