On Tuesday, JD Weatherspoon cut the branch it was sitting on by announcing they were going to quit social media. For a business that boasts the free use of WIFI in their pubs, this decision is, well, weird. Tim Martin, Chairman of JD Weatherspoon said: “It’s becoming increasingly obvious that people spend too much time on Twitter, Instagram and Facebook, and struggle to control the compulsion.” Arguably, we do spend too much time on social media, especially as marketers. But is one British pub chain taking a stand going to change this? Absolutely not. Customers are going to consume other content rather than give up on social media completely. Weatherspoon’s problem may have simply been that they have never really embraced social media strategically.
A survey by the Direct Marketing Association has shown that email marketing campaigns achieve an average Return on Investment (ROI) of 144%. This is 4 times higher than the ROI for other marketing channels, including social media (28%) and direct mail campaigns (27%). With the number of email users worldwide forecast to rise to 2.9 billion in 2019, email campaigns only appear to be a growing market with advantages over alternative marketing channels. These stats lead us to believe that there’s life in the old dog yet! But do we really care?
Marketing should be the fun part of your business administration. But that doesn’t necessarily mean it’s child’s play.
Outsourced marketing is the act of contracting out the marketing function of a business to a third party. There are an array of platforms, software and tools available to aid in the marketing process, but this very often leads to you becoming overwhelmed and confused.
Marketing is time consuming and continual, and many business owners don’t have the time and resources to effectively manage the process. This is where outsourced marketing becomes vital – well we would say that wouldn’t we! But it’s true!
The General Data Protection Regulation (GDPR) will come in to force on 25th May 2018. The regulation will make companies more accountable for the data they hold. As a business owner, it’s your responsibility to prepare for GDPR and be ready to comply with the regulations by May 25th 2018. Here are a few pointers to help you with the first and very important step of carrying out your data audit.
The digital marketing sphere can be intimidating. There are 35 million status updates, 500 million tweets and 205 billion emails sent per day! The swarm of content on our newsfeed is overwhelming, unnecessary and quite frankly irrelevant. Scrolling through feeds is time consuming and tedious, so why not make your digital life easier and streamline relevant content directly to you? (more…)