It won’t. Really it won’t. Hard work, time and ethical marketing will. So please think twice before you sign up to a webinar that is going to tell you differently. Here’s my story. (more…)
Small businesses constantly negotiate their way through the dilemma of whether marketing is a cost or investment. And it is true, marketing can eek away at precious cash flow for new businesses, but it’s entirely worth it (well, we’re marketers, what did you expect?!) (more…)
When we think of value we often think of it in terms of money. Value is obtaining the best possible service/product for the least amount of money we can, right?
Real marketing means understanding what value truly means to a customer – and we do this by using the following equation: (more…)